SEO
SEO (Search Engine Optimization) is the process of improving your website so that it appears higher in search engine results—like Google—when people search for something related to your content, products, or services.
The goal?
📈 Get more free (organic) traffic to your website from search engines.
Why is SEO Important?
- 93% of online experiences begin with a search engine
- Higher rankings = more visibility = more clicks
- It helps build trust, credibility, and long-term traffic
Key Components of SEO:
1. On-Page SEO
Optimizing content on your website
- Keywords
- Titles & meta descriptions
- Headings (H1, H2, etc.)
- Internal links
- Mobile-friendliness
2. Off-Page SEO
Building trust & authority outside your website
- Backlinks (links from other websites)
- Social sharing
- Guest blogging
3. Technical SEO
Making sure your website is technically healthy
- Fast loading speed
- Secure (HTTPS)
- Clean URL structure
- Sitemaps & indexing