1. Organic Promotion (Free)
Promotion done without paying for ads.
Used to build trust, community, and engagement over time.
✅ Examples:
- Posting regular content (images, videos, stories, reels)
- Using hashtags strategically
- Engaging with followers (comments, likes, shares)
- Running giveaways or contests
- Collaborating with other pages (shoutouts, tags)
- Going live on Instagram, Facebook, or TikTok
2. Paid Promotion (Ads)
Promotion through paid advertising to reach a wider or targeted audience.
✅ Examples:
- Facebook & Instagram Ads (sponsored posts, stories, carousel ads)
- YouTube Ads (skippable, non-skippable video ads)
- Twitter/X Ads (promoted tweets)
- LinkedIn Ads (sponsored content or InMail)
- TikTok Ads (in-feed video ads, brand takeovers)
3. Influencer Marketing
Partnering with social media influencers to promote products or services to their followers.
✅ Types of influencers:
- Nano (1K–10K followers)
- Micro (10K–100K)
- Macro (100K–1M)
- Mega (1M+)
- Used for product launches, reviews, tutorials, and brand awareness.