Google Ads is an online advertising platform created by Google, where businesses pay to show ads on Google Search, YouTube, Gmail, and across millions of websites in the Google Display Network.
It’s a powerful way to get your product or service in front of people exactly when they’re searching for
How It Works:
- Choose keywords – like “best running shoes.”
- Create an ad – with a headline, description, and link.
- Set a budget – you only pay when someone clicks (Pay-Per-Click).
- Show your ad – on Google Search results, YouTube videos, or other websites.
Types of Google Ads:
- Search Ads – Appear at the top of Google search results.
- Display Ads – Visual banner ads on websites and apps.
- Video Ads – Skippable or non-skippable ads on YouTube.
- Shopping Ads – Product listings with images, prices, and store names.
- App Ads – Promote mobile apps on Google Play and across Google services.
Why Use Google Ads?
✅ Reach people actively searching for your product
✅ Target by location, device, language, time, etc.
✅ Control your budget and costs
✅ Get measurable results and insights